A night to remember: Celebrating CX Excellence at the International CX Awards 2024

Last Thursday was nothing short of magical! The International CX Awards 2024 brought together 250 CX professionals in London and another 400 tuning in online to celebrate exceptional projects, brilliant minds, and stellar results from around the globe. And yes, there I was – proudly co-hosting this incredible event in my signature blue dress alongside the ever-charismatic Ian Golding.

Every year, it’s a privilege to add a touch of sparkle – or as I like to call it, “blue dress juice” – to this unforgettable evening. But let’s be honest: the real stars of the show are the winners and finalists. These are the visionaries who dared to dream big, set bold goals, and deliver results so impressive they left the judges (and their customers) saying, “Wow.”

Why you should join the awards

The International CX Awards isn’t just about the glitz, glam, and applause – it’s a launchpad for CX leaders like you. Here’s why you should seriously consider entering the awards in 2025:

1. Build authority

Submitting your project sharpens your storytelling skills and positions you as a thought leader within your organization and beyond. Whether it’s bronze, silver, or gold, an award doesn’t just sit pretty on your shelf. It adds weight to your expertise and amplifies your professional credibility.

2. Celebrate success

Reflecting on your team’s hard work is a powerful motivator. Sharing that pride with others creates a ripple effect, energizing your organization and embedding CX excellence into your culture. Even being shortlisted brings recognition that fuels confidence and momentum.

3. Set ambitious goals for 2025

What transformation, initiative, or project could put you in the spotlight next year? Whether you’re leading in government, B2C, B2B, or are a solo CX evangelist, there’s a category tailored for you – from Best Use of Insights to CX Strategy, Culture, and more.

Your moment to shine in 2025

Now is the time to dream big. Start thinking about your BHAG (Big Hairy Audacious Goal) and the impact you want to create in your organization. Imagine yourself standing on that stage in London in November 2025, celebrating your hard-earned success.

Curious about how it’s done? Take a look here at this year’s finalists and winners to spark your imagination.

What’s your story for 2025?

Here’s my challenge to you: What project, transformation, or result will make you beam with pride next year? Plant the seed now, start planning, and take the first steps towards making it a reality. Who knows – next year, it could be your name I’m announcing as the next CX superstar!

Here’s to aiming high, making waves, and celebrating the remarkable power of CX. See you on the stage in 2025!

Until next time, keep spicing up your Customer Experience leadership.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She’s a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person voor CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned. 

 

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Meet Mr. Fly (and YES it might be what you think…): A lesson in brand experience

Picture this: my team and I arrive in Rome, ready to check into a gorgeous penthouse Airbnb overlooking Piazza Navona. A real gem with high ceilings, beautiful bedrooms, and an incredible rooftop terrace calling out for Italian wine and good company. It was perfection – almost. Then, we met our host.

As we approached, there he was, waiting at the door, looking like he’d just rolled out of a bar. Rumpled clothes, and yes, an open fly. But it wasn’t just his appearance – his whole attitude was off. He sped through a checklist, barely made eye contact, and didn’t seem to realize he was the first impression of this five-star space.

To be fair, we had a lot of laughs about “Mr. Fly” all weekend – he became the unforgettable “quirk” of our trip. But let’s be real: none of us would want a “Mr. Fly” representing our brand. Because no matter what your brand stands for, you want each part of the experience to match, especially the human part.

The face of your brand matters!

Every customer touchpoint counts, but people – their attitude, their behavior – are what customers remember most. In our case, we expected someone who matched the elegance and warmth of the penthouse, not someone who seemed indifferent and out of sync.

So, what’s the takeaway from Mr. Fly?

  1. Align people with the brand promise: Whatever your brand represents – be it warmth, innovation, reliability – make sure your team reflects it. Every interaction should bring that brand promise to life. It’s not just what’s said but how it’s said.
  2. Consistency is key: Often, it’s the small things that leave the strongest impression. Your people need to understand and naturally embody the brand. Every touchpoint – from the first greeting to the goodbye – adds up.
  3. Customer perception is reality: Each interaction can either build or break down your brand. Just like Mr. Fly’s checklist approach didn’t fit the luxurious vibe, your team’s attention to detail matters too. Customers notice, so make sure it all aligns.

Just some final thoughts:

If you want your brand to resonate, make sure each part of the experience feels connected. From the main product to the little details like personal style, every element matters. Think of it as one continuous story that reflects your brand’s personality and values.

Because in business, just like in life, you want everything to match the experience you’re promising. If it’s a penthouse, let it feel like a penthouse. If it’s a tech company, let it feel innovative. And if it’s hospitality, make it feel warm and welcoming.

Here’s to hoping Mr. Fly gets the memo too.

Until next time, keep spicing up your Customer Experience leadership.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She’s a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person voor CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned. 

 

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Personalized Customer Experience: The power of handwritten notes in a digital world (+ podcast)

In an age where digital communications dominate, the charm and impact of handwritten notes in business are more relevant than ever. Our latest episode of CX Leadership Talks explores how integrating this personal touch into customer journeys can foster meaningful relationships and distinguish a brand. Here, we’ll outline five strategic points in the customer journey to incorporate handwritten notes and explore the benefits of scaling this practice. 

Five opportunities to use handwritten notes:

  1. Post-purchase thank yous: After a customer makes a purchase, sending a heartfelt handwritten note expressing gratitude can significantly boost the relationship. This touchpoint transforms a transaction into an expression of appreciation, reinforcing customer loyalty.

  2. Birthday and holiday greetings: Recognizing personal milestones with handwritten cards not only delights customers but also demonstrates attentiveness and care beyond the usual business interactions. It’s a subtle yet powerful way to keep your brand top-of-mind.

  3. Apology and win-back strategies: When things go awry, a sincere apology in the form of a handwritten note, possibly coupled with a goodwill gesture (like a discount or a freebie), can turn service hiccups into opportunities for positive customer sentiment.

  4. Special occasions and anniversaries: Celebrate special events related to your business and the customers’ involvement. This could be a note congratulating them on an anniversary with your services or thanking them for attending a special event.

  5. Surprise and delight initiatives: Beyond expected occasions, sending random notes of gratitude or surprise gifts can delight customers. These gestures, when least expected, can lead to delighted customers who are eager to share their positive experiences. 

Benefits of scaling handwritten notes:

  • Personalization at scale: Automation technology, when thoughtfully integrated, allows businesses to extend personalized touches to a wider audience without losing the charm of handwriting, creating memorable exchanges on a larger scale. 
  • Consistency in customer experience: By automating these processes, businesses ensure every customer receives a well-crafted, consistent message that aligns with your brand ethos, eliminating the variability of manual efforts. 
  • Operational efficiency: Scaling handwritten notes reduces the manual burden on employees, allowing them to focus on other strategies to enhance customer experience while still ensuring that personal touch reaches every client. 
  • Cost-effective personal touch: Automated systems for handwritten notes can deliver the same deeply personal connection without inflating costs associated with human resources, making this practice sustainable even for growing businesses. 
  • Increased customer engagement: Handwritten notes often evoke stronger emotional responses when compared to digital messages. Scaling them allows you to tap into this engagement potential extensively, improving customer retention and lifetime value. 

Ultimately, while technology aids operations, the sentiment behind handwritten notes – that genuine appreciation and effort to connect – remains impactful. Using these notes strategically throughout the customer journey can invigorate a brand’s relationship-building efforts and leave lasting impressions on customers. Embrace this approach, and witness enhanced bonds and loyalty flourish in your business.

Are you eager to dive deeper into how personalized communication can transform your customer experience? Don’t miss our latest episode of CX Leadership Talks.

In this conversation, Nienke Bloem sits down with David Wachs, the CEO of Handwrytten, to explore how businesses can blend the charm of handwritten notes with the power of automation. You’ll hear real-life success stories, practical tips, and insights on making every customer feel valued. Tune in now for an inspiring look at the future of authentic customer connections!

 

Until next time, keep spicing up your Customer Experience leadership.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She’s a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person voor CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned. 

 

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Celebrating fun days with a CX twist!

As CX leaders, we often find inspiration in the most unexpected places, and this week is filled with fun, quirky celebrations that we can draw a little CX magic from. November 18 brings a trio of special days: Minnie Mouse’s Birthday, National Vichyssoise Day, and Underwater Hockey World Day! Yes, you read that right. Let’s dive into how these lighthearted celebrations connect to what we do in CX.

Minnie Mouse’s Birthday!
Minnie Mouse has been an icon of joy for nearly a century, and her influence reminds us of the power of delight in customer experience. Back in 2019, I had the privilege of attending Disney’s “Service Excellence” course, and I can tell you, Disney knows how to blend serious learning with a touch of fun. As CX leaders, it’s a lesson worth noting: the most effective CX strategies often mix purpose with playfulness, creating memorable moments for our customers – and our teams.

National Vichyssoise Day
Now, on to the curious case of Vichyssoise, the classic potato and leek soup, pronounced “vish-e-swaz.” It’s traditionally served cold, but it leaves a warm impression – a bit like a CX surprise done right! In CX, a small, unexpected touch can create a memorable impact. Imagine giving your customers an experience that leaves them smiling long after – it’s that little twist that makes a difference. So, while you might not be serving cold soup, think about how you can add a dash of the unexpected to delight your customers.

Underwater Hockey World Day
Yes, it’s a real day! And if you’ve ever felt like CX leadership is a bit like underwater hockey – fast-paced, intense, and occasionally breathless – you’re not alone. In this sport, as in CX, teamwork, strategy, and keeping an eye on the goal are essential. And sometimes, you’re navigating rough waters. But together, as a team, we make waves that count.

This week is a great reminder to embrace the joy and surprise that CX leadership can bring. So, whether you’re bringing a bit of Disney-inspired delight to your work, serving up something unexpectedly memorable, or navigating the fast currents of CX, let’s have a little fun along the way.

Here’s to a week of CX magic, a touch of whimsy, and a big splash of creativity!

Until next time, keep spicing up your Customer Experience leadership.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She’s a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person voor CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned. 

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Why personal elements are key to your CX Story, your CX change narrative

In today’s fast-paced, data-driven world, we often find ourselves relying on hard facts, figures, and metrics to tell our stories as leaders. After all, numbers don’t lie, right? But here’s the thing: while numbers might tell us what’s happening, they rarely make us feel anything. And without that emotional connection, the impact of our message can fall flat.

As CX leaders, we’re in the business of creating experiences that resonate deeply with customers – experiences that evoke emotion, build loyalty, and inspire action. But to do this effectively, we must first understand a fundamental truth: it’s the personal elements that make our leadership, our strategies, and our presentations truly memorable and meaningful.

The power of YOU in your CX Story

Whether you’re presenting a new CX strategy, rallying your team, or influencing key stakeholders, it’s not just about what you’re saying – it’s about how you say it and how much of you is in it. Bringing personal stories, experiences, and insights into your message not only humanizes you but also helps create a deeper connection with your audience.

Here’s why personal elements matter:
1. Building trust and connection
Trust is the cornerstone of any strong relationship, and it’s no different in leadership. When you share personal experiences, challenges, and successes, you give your audience a glimpse into who you are as a person – not just as a leader. This openness builds credibility and trust. When people trust you, they are more likely to follow your lead, support your vision, and take action.
2. Creating emotional engagement
Facts and data alone rarely inspire action. Stories, on the other hand, trigger emotions – and emotions drive behavior. Sharing personal stories that resonate with your audience makes your message more compelling. It helps your audience not just understand but feel the importance of what you’re saying. When people feel something, they’re more likely to remember it and act on it.
3. Memorability and impact
According to research from Stanford, stories are up to 22 times more memorable than statistics. Think about it – how many presentations filled with data have you forgotten as soon as they ended? But a well-told story? That sticks with you. By weaving personal elements into your presentations and communications, you ensure that your message leaves a lasting impression.

From data to meaningful stories

Let me give you a personal example. When I first started leading CX at a major company, I was preparing for a crucial presentation to senior leadership. I had all the data points lined up – charts, graphs, performance metrics – you name it. But something was missing. I knew the presentation needed more heart to truly resonate.

So, I hired a speech coach who helped me find my authentic voice as a speaker. They taught me that while data is essential, it’s the personal stories that bring those numbers to life. From that moment on, I began incorporating more of me into my CX presentations – my own experiences, struggles, and successes. And the result? My audience connected with my message on a deeper level, and I was able to inspire action in a way that cold, hard data alone never could.

How to incorporate personal elements into your CX leadership storytelling

So how do you bring more of you into your CX strategy and leadership? Here are a few tips to get you started:
1. Be authentic
Authenticity is key. Don’t be afraid to share your personal journey – the good, the bad, and the lessons learned. Your vulnerability makes you relatable and human.
2. Share stories that resonate
Choose stories that align with your message and that your audience can connect with. Whether it’s a customer experience that changed your perspective or a leadership challenge you overcame, make sure the story adds value to your point.
3. Connect the dots between personal and professional
Use your personal stories to illustrate larger business lessons or strategies. Show how your personal experiences shaped your approach to CX and how they can apply to your audience’s challenges as well.
4. Make it about your audience
While your stories should reflect your personal journey, always keep your audience in mind. Ask yourself: What do they need to hear? How can your personal story help them grow and succeed?

The bottom line

Incorporating personal elements into your CX leadership is more than just adding a personal touch – it’s about creating a connection. It’s about inspiring your team, engaging your stakeholders, and making your message memorable. When you bring more of yourself into your leadership, you build trust, foster engagement, and drive meaningful action.
So next time you’re preparing for a big presentation or working on your CX strategy, remember: facts tell, but stories – and the personal elements within them – sell.

Want to learn how to craft your own CX Story?

Join the CX Story Online Training and discover the secrets to impactful storytelling that puts YOU at the heart of your CX leadership. This comprehensive 6-week program will guide you through crafting a powerful CX narrative that inspires change and engages your organization.

Thank you for being part of this CX journey. Together, we’ll create the ripple effect that drives outstanding customer experiences! Ready to get started? Sign up here and take the first step toward transforming your CX leadership.

Until next time, keep spicing up your Customer Experience leadership.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She’s a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person voor CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned. 

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The CX Story Blueprint: How to create and apply it as a CX Leader

First of all, a big thank you for all the wonderful reactions to last week’s blog on being the CRO – Chief Reminder Officer! Your feedback keeps me energized and motivates me to keep delivering valuable content for your CX journey.

Today, I want to take you behind the scenes of a transformative weekend I had on September 14th and 15th at the Catalyst Content Retreat with the brilliant Jane Anderson in King’s Cliff, Australia. For over a decade, I’ve been in business, and I’ll be the first to admit, creating consistent, high-impact content hasn’t always been easy. That’s why I was so eager to learn from Jane, who has developed a fantastic system of “pink sheets” to structure content creation.

After two full days of workshopping from 9 AM to 5 PM, I left with newfound clarity on how to structure the content I share with you. Jane’s approach was so inspiring that I couldn’t stop myself from working on it even after a long day! As energized as I was, I realized that’s exactly what I want for you when it comes to building your CX Story – a framework that keeps you motivated and engaged long after the initial excitement fades.

CX story blueprint

Enter: The CX Story Blueprint

While Jane has her pink sheets, I’ve developed something of my own for CX leaders like you – the CX Story Blueprint! It all started at the CX Leaders Advanced event in Denver, where I tested this method for the first time. Now, it’s a cornerstone of my upcoming CX Story Online program. I know so many of you are eager to craft a compelling change narrative for your organization but are unsure where to begin. That’s exactly why I created the CX Story Blueprint.

Why the name “blueprint”? Well, blue stands for trust, reliability, and professionalism – qualities we need as CX leaders, right? It also symbolizes calmness and clarity, which are essential when guiding your organization through CX transformation (and let’s not forget, it’s the color of my signature blue dresses ;-)).

The four elements of the CX Story Blueprint

Now, let me give you a sneak peek into the CX Story Blueprint. It’s built on four essential elements that help you create a story that connects with your audience and drives meaningful change. Here’s a preview of the framework:

1️⃣ The personal element: This is your opportunity to connect on a human level. It’s where you share a personal story that ties you to the content and draws your audience in. In next week’s blog, I’ll share tips on how to choose personal stories that resonate with your audience.

2️⃣ The sense of urgency: Why is it crucial for your organization to focus on customer experience right now? Whether it’s linked to declining NPS scores, shifting market demands, or a new company mission, you must create a sense of urgency that shows CX is not just important—but critical.

3️⃣ Your CX strategy: This is the roadmap for guiding your company toward a customer-centric future. It outlines the key components, such as voice of the customer, customer journey mapping, and metrics. In the webinar, we’ll explore how to build a robust CX strategy that drives impactful change.

4️⃣ Call to Action: This is where many CX leaders miss the mark. Too often, a presentation ends with a vague closing statement. But what we want is a call to action that sparks movement, creating the ripple effect that leads to meaningful progress. In two weeks, I’ll be sharing techniques to craft calls to action that get results.

Ready to build your CX Story?

Imagine having a structured framework that helps you consistently craft compelling narratives to drive change and inspire a customer-centric culture. With the CX Story Blueprint, you’ll gain the tool to do just that, helping you engage stakeholders and promote meaningful shifts within your organization.

I’m thrilled to introduce the CX Story Online Training – a 6-week, step-by-step program that brings this framework to life. Led by CX expert Nienke Bloem, this training dives deep into the art of creating and delivering a powerful 10-minute CX story that aligns with your company’s strategy and spurs real action.

If you’re ready to elevate your leadership and make a lasting impact, sign up now and start building the CX narrative that will transform your organization from the inside out.

If you have any questions or thoughts about building your CX story, feel free to reach out. I’d love to hear from you!

Until next time, keep leading with heart and creating those CX ripples.

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She’s a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person voor CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned. 

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Crafting impactful CX Stories: Four types of personal narratives

Let’s dive into the ever-evolving world of customer experience (CX) together, because you and I both know that being a CX leader is more than just understanding customers. It’s about crafting authentic, engaging stories that resonate not just with your customers, but with your teams as well. I spoke about this in my latest episode of the CX Leadership Talks podcast, and I want to share some of the key takeaways with you. Of course feel free to listen to the episode.

The storytelling challenge

One of the biggest hurdles for many of us in CX leadership is storytelling. We work in a world dominated by data, metrics, and KPIs, but storytelling? Now that’s the secret sauce that turns transactional relationships into meaningful connections. I love digging into this topic, and in the podcast we talked about how important it is to infuse personal stories into our corporate lives. But I get it – many leaders struggle with this because the corporate world can feel too rigid for that kind of vulnerability.

Why personalization matters

Here’s the thing: storytelling isn’t about entertaining people (though that’s a bonus!). It’s about engaging people in a way that inspires change. Personal stories make you more relatable, likeable, and authoritative, and they build trust – something we desperately need in leadership roles. The challenge? Crafting stories that are personal yet aligned with your corporate message. I’m not saying it’s easy, but it’s essential. And it takes practice, believe me.

Four types of personal stories every CX leader should use

Let me break it down for you – there are four types of personal stories that can elevate your CX leadership game:

  1. Personal customer experiences
    Sharing your own customer experiences with customers is a powerful way to bring real-world insights into your organization. I once had an unforgettable experience with Emirates Airlines where Miriam, the flight attendant, really worked her magic in closing the loop. That small detail? It transformed their service from good to extraordinary.
  2. Life events or family background
    These stories add depth and context. One of my favorite examples comes from a municipal director who used his experience as a student worker to revolutionize how they trained employees in customer service. Who would’ve thought, right?
  3. Customer stories that impacted you
    When a customer leaves a lasting impression, that’s a story worth telling. It’s a great way to show that personal connections matter more than just transactions.
  4. Personal interests or hobbies
    We’re all more than our job titles. Sharing your hobbies, whether it’s art or (in one of my podcast examples) a love for a particular number like seven, makes you more relatable and approachable.

How to develop your storytelling skill

So, how do you get better at integrating personal stories into your CX leadership? I’ve got you covered. Start by drafting story ideas – yes, put pen to paper! Experiment with these in your communications and presentations. Aim to incorporate at least two personal stories in your messages to make them more engaging.

And hey, if you want to really level up, my upcoming webinars on November 5th and 6th are the perfect place to hone these skills. I’ll be sharing my CX Story Blueprint, and you’ll walk away with practical tools to use in your leadership.

So here’s my final thought for you, dear friend: yes, CX leadership is challenging, but by embracing the power of storytelling and making it personal, you can inspire real, lasting change. You’ve got this!

And of course, you can listen to this episode of our podcast here.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She’s a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person voor CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. 

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Spice up your CX leadership: Why YOU need to be the Chief Reminder Officer

In the fast-paced world of customer experience (CX), leading your organization to customer-centric success is no easy task. It requires more than just understanding your customers – you need to inspire your team to embrace that same mindset. And to do that, you must become what I call the Chief Reminder Officer (CRO). 

 

chief reminder officer

So, what exactly does it mean to be the Chief Reminder Officer? Let me explain.

What is a Chief Reminder Officer?

As CX leaders, we are used to wearing multiple hats. We are strategists, communicators, innovators, and sometimes even cheerleaders. But there’s one role that often gets overlooked, and yet it’s critical to long-term success: repetition.

The biggest problem in communication, as George Bernard Shaw famously said, is the illusion that it has taken place. We present our CX strategy once, send out a few emails, and then expect it to magically embed itself in our organization. But research tells us otherwise.

The Forgetting Curve, discovered by psychologist Hermann Ebbinghaus, shows that 58% of information is forgotten within just 20 minutes! After 30 days, that number skyrockets, leaving only 21% of the message remembered. If we truly want to drive customer-centric change, we can’t afford for our message to be forgotten.

The Forgetting Curve Hermann Ebbinghaus

That’s why the role of the Chief Reminder Officer is so vital. Your job is to keep repeating the message – constantly reminding your team of the CX vision, the strategy, and the direction. This is how you create what I like to call the CX Ripple Effect.

How repetition creates lasting impact

Let’s break it down. Imagine you’re throwing a pebble into a pond. The first time you share your CX strategy, that’s the first ripple. It might be small, and it will fade if not repeated. But if you keep throwing in that pebble – through meetings, workshops, emails, presentations, and one-on-one conversations – the ripples will grow larger and larger. Eventually, your message will become part of your organization, influencing decisions and actions at every level.

I’ve seen this firsthand during my time leading CX transformations. When I was responsible for CX at KPN, we used the same CX story for over two years. We repeated it in leadership meetings, team presentations, and workshops. The result? The story became a guiding principle for the entire organization, shaping how we approached customer experience and ensuring alignment from the top down.

Creating your CX Story

Now, you might be thinking, “That sounds great, Nienke, but where do I start?” It all begins with crafting a CX story: a narrative that communicates the urgency, the strategy, and the call to action for your organization. This story needs to be clear, compelling, and repeatable.

Your CX story is more than just a strategy document; it’s a transformational tool. It provides direction, helps with decision-making, and unites your team around a common goal. And, most importantly, it’s something you’ll repeat again and again as you take on the role of Chief Reminder Officer.

If you’re ready to dive deeper into the art of crafting a CX story and learn how to make it stick, I invite you to listen to my CX Leadership Talks Podcast. In my latest episode, I discuss the power of becoming a Chief Reminder Officer and how it can fundamentally shift your CX leadership approach. I also share practical tips and real-world examples to help you build and repeat your own CX story with confidence.

Ready to spice up your CX leadership?

If you’re serious about spicing up your CX leadership, I encourage you to take the first step today. Becoming the Chief Reminder Officer for your organization isn’t just about repeating the message; it’s about embedding customer-centricity into the DNA of your team. With consistency, clarity, and the right CX story, you can drive lasting change that truly impacts your customers and your business.

To get started, listen to the podcast episode on becoming a CRO and learn how to craft a CX story that sticks.

➡️ Listen to the CX Leadership Talks Podcast now

Thank you for being a part of this CX journey. Together, we’ll create the ripple effect that drives fabulous customer experiences!

Until next time, keep spicing up your Customer Experience leadership.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She’s a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person voor CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned. 

/door

CX Lessons from Bali: People, place, and profit

As customer experience professionals, we know that delivering exceptional service is a continuous journey – one that involves constant learning, adapting and evolving. This month, I’ve been lucky enough to take that journey to a whole new destination: the beautiful island of Bali. What I’ve experienced here has sparked new ideas for CX leadership that I’m excited to share with you.

 

 

Originally, I came to Bali for a Leadership Retreat, but as plans shifted, I found myself with time to reflect, create new content and prepare for the upcoming Global Speaker Summit. And while soaking in the Balinese culture, I couldn’t help but notice a few things that perfectly align with the principles of great customer experience. As I explored, I started thinking about three essential elements: People, Place, and Profit.

 

Here’s how these insights can help us all elevate the CX in our organizations:

  1. People: The power of warm, genuine service

One of the most striking things about Bali is the hospitality. From the moment you arrive, you’re greeted with smiles, direct eye contact and a genuine willingness to serve. There’s a warmth here that can be felt everywhere – from the hotels to the markets – and it’s incredibly infectious.

As CX leaders in large corporations, we often talk about creating a customer-first culture, but Bali reminds us that it’s not just about processes or systems – it’s about the people. So here’s a question: Are we empowering our teams to deliver this kind of warmth and connection? Are we ensuring that every touchpoint with our customers is driven by genuine care? Whether it’s your frontline employees, sales teams, or even leadership, think about how you can inspire more of this customer-centric spirit in your organization.

  1. Place: Environment speaks louder than words

I’m currently staying at the Hilton in Nusa Dua, and what strikes me is the meticulous attention to detail. From the beautifully curated decor to the constant care that goes into maintaining the space, everything is designed to make you feel welcome and at peace. Each morning, I see staff sweeping the paths, and ensuring that every detail is just right. It’s not just a hotel – it’s an experience.

This got me thinking: How do our physical or digital environments reflect our organization’s values and the experience we want to create for our customers? Whether it’s the layout of your retail spaces, the design of your website, or even the aesthetics of your office – are we paying attention to the details that matter? As leaders, we need to ensure that every aspect of the “place” reinforces the experience we’re promising. As soon as I am back home from Bali, I am redoing my office because it needs a purge AND it can breath even more the Nienke Bloem brand.

  1. Profit: Creating value through connection

Here’s where Bali really surprised me. From the moment you hop into a taxi at the airport, the driver is not just taking you to your destination – they’re engaging with you. “Where are you from? How long are you staying? Can I offer you a tour?” At first, it might seem like casual conversation, but there’s a deeper purpose here. The Balinese are skilled at creating value through connection. They’re not just providing a service – they’re building a relationship and looking for opportunities to add value.

In corporate environments, we can sometimes get caught up in the numbers, but let’s not forget that profit and customer connection go hand in hand. Every interaction is an opportunity – not just to close a sale, but to build a relationship that benefits both the customer and the business. Are we for example training our teams to recognize and act on these opportunities? How can we create more win-win situations where customers feel valued and we create long-term business growth?

The balancing act of processes and flexibility

Now, it’s not all perfect. Like many places, Bali has its share of rigid processes. Sometimes, people here are so focused on following procedures that they lose sight of the customer’s immediate needs. As I tried to book a pilates class, the only way it could be booked was through Whatsapp and I am not showing you the thread of the conversation, but let’s say that I know they could have made it effortless for me by for example working together with an app called Classpass.

It’s a valuable reminder for us as CX leaders: Processes are essential, but they should never overshadow the human element of service. We need to ensure that our teams have the flexibility to adjust and adapt when needed, always keeping the customer’s experience at the forefront.

Bringing it all together

So, what can we take from Bali back to our corporate CX strategy? It’s simple: People, Place, and Profit. Focus on empowering your teams to deliver warm, genuine service. Ensure that your physical or digital environments are inviting and aligned with your organization’s values. And always look for opportunities to connect with your colleagues, customers and create value – for all and for your organization.

As always, I’m excited to continue exploring new ways to elevate the customer experience and sharing these insights with you. I’d love to hear your thoughts – how are you applying these principles in your organization?

Until next time, keep spicing up your Customer Experience leadership.

 

*****

Nienke Bloem is often called the Customer Experience speaker in the blue dress. 

She’s a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.

Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person voor CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations. 

With her over 20 years corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned. 

/door

Leveraging Global CX Day to create a ripple effect in your organization

Global CX Day is fast approaching, and I absolutely can’t wait. For those who don’t know, the Customer Experience Professional Association (CXPA) kicked off this celebration in 2013, and we mark it on the first Tuesday of October each year. It’s our time to celebrate the incredible profession Customer Experience (CX) Management, recognize the professionals who drive it, and promote a culture centered on our customers. But the real power of Global CX Day lies in how we leverage it to inspire our teams, improve customer experiences, and elevate our leadership.

In my recent podcast episode of CX Leadership Talks, I dived into some actionable strategies to make Global CX Day impactful at three different levels: organization, team/program, and you as a leader. Let’s break it down, shall we?

A. Organization level

To make Global CX Day resonate across the entire company, it’s essential to engage everyone in enjoyable and meaningful activities. Here are three ideas to get your juices flowing:

1. Organize a Global CX Day: Plan a day brimming with activities like guest speakers, customer panels, and leadership discussions. This isn’t just about recognizing CX – it’s about motivating team-wide participation and engagement.

2. CX hackathon: Celebrate innovation by organizing a hackathon where teams brainstorm and pitch ideas to enhance customer experiences. Seek quick wins that can be implemented immediately, fostering a culture of continuous improvement.

3. Customer week: Why limit the celebration to one day? Expand it to a week dedicated to customer experience, filled with workshops, games, and interactive sessions. Companies like Thomas Cook have successfully done this, making it a cherished annual tradition.

B. Team/Program level

Your CX team is at the forefront of these initiatives. Energize them with programs that highlight storytelling, feedback, and cross-team inspiration:

4. CX storytelling: Empower your team to share customer stories through recorded interviews and internal forums. These narratives create a shared vision that everyone in the company can connect with and act on.

5. Customer feedback marathon: Dedicate a full day to dive deep into customer feedback from various sources. This helps pinpoint common trends and pain points, laying the groundwork for actionable insights and improvements.

6. CX Inspiration carousel: Organize sessions featuring CX experts, inspiring videos, and book discussions. Sharing best practices and learning from ‘failures’ can significantly enhance team creativity and innovation.

C. You as a leader

As a leader, you staying inspired and being involved is critical. How about you use Global CX Day and spice up your leadership?

7. Thank You express: Show your appreciation by sending personalized thank you cards to employees, customers, and partners. There’s something incredibly powerful about a handwritten note that strengthens relationships.

8. Small engagement tactics: Sometimes, it’s the small gestures that mean the most. Distribute customer-centric stickers, organize casual gatherings with coffee and cake, or use banners to create an inclusive and celebratory atmosphere.

9. Celebrate with peers at a CXPA event: Join the festivities of the CXPA globally, or join your local chapter. For example in the Netherlands we are hosting our flagship event where 125 CX leaders come together, learn, share and have a great time.

Small suggestion: don’t forget the evaluation phase

One thing I’ve learned is the evaluation phase often gets overlooked. It’s crucial to take time to evaluate what worked and what didn’t after your events. Make this a part of your planning process. It ensures that next year’s Global CX Day will be even more impactful.

So, whether you’re planning grand organizational events, energizing your dedicated CX team, or simply leading by example, these initiatives can transform Global CX Day into a cornerstone of your company’s customer-centric culture. Get ready to inspire your team, delight your customers, and spice up your leadership.

Remember, continuous learning and celebrating our successes play a significant role in thriving within our profession. Let’s make this Global CX Day unforgettable! Please listen to the whole episode of the podcast, I give many more examples and practical tips.

And don’t forget to tune into our next episode, where we’ll focus on journey management with a special guest. Trust me, you don’t want to miss it. Happy CX Day planning!

 

Listen to this podcast episode now!

/door