Articles by Nienke Bloem
The best version
It is still summer and I am in a vacation mood. So well, what to write about then? About sun, sea and beach? About Magnums, chips and the two dozen cucumbers we gnawed away on that beach? I'll just leave out the staff shortage, because that's an unsociable subject. We know by now [...]
Out of office is out of office
Every month we send out our CX Greetz. CX Greetz is the name of my monthly CX newsletter, and it's based on how I always end my emails. I end with "happy greetings" instead of "best regards" or whatever you might write there. While we're talking to my community of over [...]
Nienke's five-star hotel experience - CX lessons learned
Seven lessons from this not-so-good customer experience... This is an interesting topic: how can you personalise occasions such as birthdays, wedding days and anniversaries? It all starts with understanding and empathising with your customer. What are the expectations? I had a good conversation with my friend Raymond Brunyanszki, the business owner of Camden Harbor Inn [...]
Nienke's five-star hotel experience
For my 50th birthday, I booked a room for two nights at the Waldorf Astoria in Rome. Because I wanted to treat myself, but also because I wanted to make my 50th birthday a special experience. It is a very large hotel, so I had even given myself an upgrade to the Imperial Floor. Bigger rooms, [...]
This is how to handle customer surveys properly - CX lessons learned from TESO
As CX professionals, we often send out customer surveys. Or maybe we don't even send them, but we use the content for customer insights or reports. Or to learn from them where we can improve our customer journeys. I know that many CX professionals are not responsible for closing the loop. That's a shame, because it's actually a [...]
'Closing the loop' in CX at the TESO ferry on Texel
This blog is about an old customer experience. It is more than 2 years old, and I remember it like it was yesterday. So, here we go.
As my mom lives on the island of Texel, we take the ferry to the island often. I am even a ferry shareholder. One of the shareholder benefits,
4 reasons why you should read 'The Power of Moments'
Sometimes you read a book that hits you with the hammer on the head. That makes you think: I want to remind myself of these words again and again. And I should reread this book occasionally, no yearly! The Power of Moments of Dan and Chip Heath is such a book. It’s very [...]
Group Ticket – CX Lessons Learned
If you are a customer who books a large number of tickets, you are probably a B2B customer. But in this case, I was not. Still, in such a case, you want to feel a bit special. I book 13 tickets! That must be a good deal for the company, right? Better than one plane ticket, right? I felt nothing at [...].
Group ticket
I will turn 50 this year. Then comes the question. How do you want to celebrate? I am walking 1000 kilometres to Rome this year and will celebrate on 17 May in St Peter's Square with my husband. But there was also a little voice in my head that I would really like to celebrate with my girlfriends. For once really [...]