Cupid in Customer Experience, how about some customer love?
The 14th of February, it's Valentine's Day. The international day of love. There are lovers and haters of this tradition. I can imagine. It sometimes feels like an obligation to show your love because somebody (who?) invented valentine's day. Like mother's day, father's day (where has child's day gone?), secretary day, world whale day (that was yesterday)....
Why are these days here? It's easy. Because we need them. Because we all have are own rhythm, are often self-absorbed as human beings and need to get out of the modus operandi. Especially in the field of love. We forget to express our love. We think our husband or wife know we love them, our friends feel our love and in case you have great relationships with your colleagues, they know you appreciate them dearly. Unfortunately, that is not the case.
Love in business
Love needs to be expressed, shared and fueled to sparkle. Not only in our personal life; how about some love in the business environment? When I speak with leaders, I often hear much practicalities when customers are discussed. Revenue, churn, market share, number of new customers, call ratios, the cost per customer. I never challenge these facts, because they matter. But what lacks, are true feelings for your customers . Because let's be honest, if you don't feel for them, how are they ever going to have feelings for you?
Please read your mission statements and customer strategies. In case you recognize "Turn our customer into fans" or for example "Create a love brand", look in the mirror and ask yourself the next 3 questions:
- What feelings do I have for my customers?
- What kind of love do I show my customers?
- As a company, how do we treat our customers?
Do you have the answers? Do you like them? Will your customers like them?
I pledge for more customer love! Because if you want to succeed in raising NPS, in working on customer ambassadors... You'll have to show your love in your leadership. On this Valentine's Day, I dare to challenge you. Start this discussion in your boardroom tomorrow. If it is difficult and you feel it is important, ask me for an inspirational workshop and lighten the fire. Or if you organize an event, hire me as your keynote speaker! I will be your cupid and enlighten the customer love.
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Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results.
