CX is a pilgrimage
How do you make your leadership more exciting?
That's what this book is about. In 2021, Nienke decided to spice up her life and found the magical connection between Customer Experience, pilgrimage and leadership. She walked 1,000 kilometers on the Via Francigena, a pilgrim path in Italy. Her backpack was her only company and she had good days and bad days. Rain, sun, hail and wild boar conquered. No mountain was too high, no valley too low. She just kept walking with a smile on her face and often in her blue dress.
Nienke walked from the Swiss border all the way down to Rome. Along the way, she gained many insights. In this book she shares 50 insights in a 'snackable' way. You can of course read them all at once, or just a few at a time. Just what you like!
She ended up in St. Peter's Square in Rome on her 50th birthday, May 17, 2022. Exactly as she had planned. She walked the path in 6 stages, because she also had to run her CX business that year. She knows how to get things done, how to go from plan to delivery and in this book she shares her stories. Sometimes funny, but always on point.
This English-language book can help and inspire you to make your journey as a business leader, CX leader or as a leader in your personal life more exciting.
The book came out Sept. 26, 2022; you can order it now!
The CX Travel Guide
Transform into the organization that your customers really like and want to belong to. Customer experience makes the biggest difference.
Fortunately, more and more people are starting to realize this, including you!
The CX Travel Guide helps you on your way. Are you going to get started with Customer Experience (CX) by thinking, sharing or doing? Which path to success goes with it? Who are your customers and what can you do to get colleagues just as enthusiastic about Customer Experience?
After reading our guide, you will have plenty of knowledge and advice at your disposal from eighteen CX managers, working for Aegon, Rijksmuseum, Lush and the Chamber of Commerce, etc. They will help you not to fall into all kinds of traps and teach you how to keep it fun.
Become an experienced CX traveler and observe your organization through the CX lens, learn what your destination is and choose the corresponding path. After reading this book, you'll embark on a journey in the CX world with a full backpack!
The CX Travel Guide is not just for CX managers and CX experts. Commercial and marketing directors can also make good use of this guide, as can your colleagues in the finance and legal departments. After all, CX is an organization-wide topic and the more people who get curious and excited about CX, the better.
Readers about Nienke's books
"Unexpected take on Customer Experience
Who would have thought that there is a connection between a religious experience and CX? Well, in case of Nienke Bloem there is a strong one!Very interesting and personal take on how sometimes ordinary moments or situations which happen in life, can be easily translated into customer experience and the role of a CX leader. The stories shared by author are short, sometimes funny, sometimes crazy, but always insightful. The book allows you to take a different perspective and reflect on your own path as a CX leader."
"I’ve read the book with great interest! It’s an easy read, it’s practical and it’s fun to hear from fellow travelers how they see and apply CX."
"Useful CX tips written in a light-hearted and funny way
What happens when the CX guru of the Netherlands goes on a pilgrimage? You get a book with 50 inspiring, funny, useful and 'snackable' tips to improve the way you deal with Customer Experience in your company. A recommendation for all CX leaders and a nice CX gift for CX teams."
"Accessibly written, no lengthy descriptions, practical. As a CX manager you will either refocus or find out where finetuning is needed. A travel guide that you can also use as a checklist. The practical and fun examples also stimulate your own creativity. And I agree with A.C.B.G. van der Vis, this book is certainly not just for the CX professional. A must read for managers/directors, especially if they are not (yet) CX-minded."
"Entertaining and inspiring stories for a different perspective on CX
In her book, Nienke Bloem provides practical tips for CX leaders to become more effective and make their work more enjoyable. The content is delightfully "snackable" because it is 50 short stories that can be read separately. In addition to inspiration for CX, as a reader you also get a fun insight into the journey and experience of someone on a pilgrimage. Highly recommended!"
“Well, I'm probably not entirely unprejudiced, but I’m so proud of Nienke Bloem and her co-writers. It's not only an instructive book; the structure and the practical stories also make it a nice read. Highly recommended, also for non CX managers."
"Very useful, practically applicable tips and thinking doors that seem to make CX almost easy
It is a book that is full of good practical tips and thinking doors that are easy to apply. They are explained with great examples or metaphors and the book also reads easily. In short; snackable useful content!"
"Clear language, applicable models, clear cases. A must-read for anyone on a journey to offer their customers a fantastic customer experience."
Order my latest book 'CX is a pilgrimage'!
Get inspired by this book and boost your leadership.