Start 2025 with intention: A CX leader’s guide to goal setting
Gelukkig nieuw jaar! Happy New Year!
A fresh year has arrived, and with it comes an opportunity to reflect, reset, and recharge. As always, I kicked off the new year by setting clear goals – though this year. I was a little late. On January 5th, I carved out time in my calendar to map out where I want to go, both personally and professionally. This annual ritual is inspired by Rachel Brathen’s From the Heart podcast (yes, the artist formerly known as Yoga Girl).
Since this practice has been so impactful for me, I thought: why not create something similar for you, my fellow CX leaders?
January 6th: A day for revelations and fresh starts
Here’s a fun fact: today is January 6th – Epiphany! Known as “Three Kings’ Day” in many cultures, it’s a day traditionally associated with revelations and fresh beginnings. So, what better day to have your own CX epiphany and start planning your 2025 goals with intention?
I’ve recorded a podcast to help you set purposeful goals and lead with clarity this year. But before you hit play, let me share three reasons why intentional leadership is critical for CX leaders like us:
1. Intentional goals inspire confidence in teams
Teams thrive under leaders with clear, intentional goals. According to Deloitte’s Global Human Capital Trends, 80% of employees value clarity and purpose in leadership decisions.
As a CX leader, your team looks to you for direction. By communicating a purposeful vision, you foster trust and inspire your team to rally behind the mission.
2. Intentional leadership reduces decision fatigue
Leaders make an average of 35,000 decisions per day. For CX leaders, this includes juggling emails, customer requests, and team challenges – all of which can lead to decision fatigue if priorities aren’t clear.
By leading with intention, you simplify decision-making, focusing only on what truly matters for your customers, your team, and yourself.
3. Intentionality creates alignment and focus
When you set purposeful goals, your entire organization benefits. According to McKinsey, organizations with aligned leadership achieve 40% more measurable impact.
For CX leaders, this means better strategies, better results, and – most importantly – happier customers.
Your chance to lead with intention
This is your moment to pause, reflect, and carve out time to work intentionally – not just for yourself, but for your team, your organization, and the customers you serve.
To help you get started, I’ve recorded a podcast episode where I reflect on the past year and guide you through setting impactful goals for 2025. Listen here.
Let’s spice up your CX leadership in 2025
This year, I’m committed to connecting with you through newsletters, podcasts, webinars, masterclasses, and personal CX leadership mentoring. Let’s work together to elevate your leadership and make 2025 your best year yet.
And of course, there will be more blue dress moments to keep things fun and fabulous!
So, don’t wait – block time in your calendar today. Start leading with intention. You owe it to yourself, your team, your organization, and the customers who count on you.
Here’s to a fantastic 2025 full of purpose, CX storytelling, and leadership growth!
P.S. If you’ve already listened to the podcast, let me know what your goals are for 2025 – I’d love to hear them!
Until next time, keep spicing up your Customer Experience leadership.
*****
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She’s a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person voor CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.
