{"id":9877,"date":"2024-08-26T06:54:13","date_gmt":"2024-08-26T04:54:13","guid":{"rendered":"https:\/\/www.nienkebloem.nl\/?p=9877"},"modified":"2024-10-03T14:45:17","modified_gmt":"2024-10-03T12:45:17","slug":"how-a-simple-gesture-builds-lasting-client-relationships","status":"publish","type":"post","link":"https:\/\/www.nienkebloem.nl\/how-a-simple-gesture-builds-lasting-client-relationships\/","title":{"rendered":"How a simple gesture builds lasting client relationships"},"content":{"rendered":"<p>My summer isn\u2019t complete without having a Business Mastermind session with my business friend and Swedish speaker on AI and Upgrading Leadership, Mia Liljeberg. We usually stay close to Stockholm, I prefer somewhere near the water and work for three days on our strategic plans, content creation and of course, mixing business with pleasure.<\/p>\n<p>We booked an Airbnb in Vaxholm, an hour ferry ride from Stockholm center and Vaxholm is golden. It has the island, archipelago vibe, but still is large enough to have a wide choice of restaurants, coffee places and water all around.<\/p>\n<h3>A free gift from a real estate agent<\/h3>\n<p>While we walked to get our morning cappuccino, we passed the exclusive real estate agent Sj\u00f6n\u00e4ra and my eye fell on a stack of pink newspapers that were in a holder outside their entrance. Mia explained that this was a free gift from the real estate agent. Every morning, the financial\/business newspaper of Sweden \u2013 the Dagens Industri \u2013 is freely offered to those that come and want to read it. No strings attached!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9883 alignleft\" src=\"https:\/\/www.nienkebloem.nl\/wp-content\/uploads\/sites\/142\/2024\/08\/Dagens-industri-for-free-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.nienkebloem.nl\/wp-content\/uploads\/sites\/142\/2024\/08\/Dagens-industri-for-free-225x300.jpg 225w, https:\/\/www.nienkebloem.nl\/wp-content\/uploads\/sites\/142\/2024\/08\/Dagens-industri-for-free.jpg 400w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>Isn\u2019t that a brilliant marketing gift? Because it is their ideal customer that reads this paper, and it creates a bond with those ideal customers. Mia told me, that many people go get their coffees, grab a newspaper and when they are ready to sell or buy a house, whether it is their primary or vacation house, they go to Sj\u00f6n\u00e4ra real estate agents.<\/p>\n<p>So, what to learn from this good CX example?<\/p>\n<p>&nbsp;<\/p>\n<h3>These are the three key takeaways<\/h3>\n<ol>\n<li style=\"text-align: left;\">\n<h5>Create meaningful value through thoughtful gifting<\/h5>\n<\/li>\n<\/ol>\n<ul>\n<li><strong>Lesson<br \/>\n<\/strong>Providing a valuable, no-strings-attached gift that resonates with your target audience is a powerful way to build brand loyalty and create a positive association with your business.<\/li>\n<li><strong>Example from the Story<br \/>\n<\/strong>The real estate agent Sj\u00f6n\u00e4ra offers a free copy of \u2018Dagens Industri\u2019. This gesture not only provides value to potential clients but also aligns with the interests of their target demographic \u2013 business-minded individuals who may be interested in high-value real estate transactions.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h5>Integrate your brand seamlessly into the customer\u2019s routine<\/h5>\n<\/li>\n<\/ol>\n<ul>\n<li><strong>Lesson<\/strong><br \/>\nBecoming a part of your customer&#8217;s daily life can significantly enhance brand recall and preference. By offering something that fits naturally into their routine, you subtly integrate your brand into their daily experiences.<\/li>\n<li><strong>Example from the Story<\/strong><br \/>\nBy placing the newspapers outside their office, Sj\u00f6n\u00e4ra becomes part of the morning ritual for many locals and visitors. As these individuals grab their morning coffee and newspaper, Sj\u00f6n\u00e4ra subtly enters their consciousness, making it more likely they&#8217;ll consider the agency when thinking about real estate.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h5>Leverage local charm and community connection<\/h5>\n<\/li>\n<\/ol>\n<ul>\n<li><strong>Lesson<\/strong><br \/>\nConnecting your brand with the local environment and community culture can help build stronger relationships with potential customers. It shows that your brand is a part of the community and understands local values.<\/li>\n<li><strong>Example from the Story<\/strong><br \/>\nSj\u00f6n\u00e4ra\u2019s use of the newspaper outside their office in Vaxholm, a charming and strategically located island town, taps into the local culture of relaxation mixed with business. This reinforces their brand as being in tune with both the local vibe and the professional needs of their potential clients.<\/li>\n<\/ul>\n<p>This blog is part of the 4-part series Summer CX Experiences: The <a href=\"https:\/\/www.nienkebloem.nl\/how-a-simple-gesture-builds-lasting-client-relationships\/\">Good<\/a>, the <a href=\"https:\/\/www.nienkebloem.nl\/from-promoters-to-detractors-in-24-hours-a-lesson-in-customer-experience-gone-wrong\/\">Bad<\/a>, the <a href=\"https:\/\/www.nienkebloem.nl\/the-power-of-pride-how-teamnl-house-made-our-olympic-experience-unforgettable\/\">Better<\/a> and the <a href=\"https:\/\/www.nienkebloem.nl\/a-symphony-of-memories-how-andre-rieus-vip-experience-redefined-customer-excellence\/\">Brilliant<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>*****<\/p>\n<p><em>Nienke Bloem is often called the Customer Experience speaker in the blue dress.\u00a0<\/em><\/p>\n<p><em>She\u2019s a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.<\/em><\/p>\n<p><em>Her two-day <\/em><em><a href=\"https:\/\/www.nienkebloem.nl\/en\/cx-educatie\/open-cx-masterclass\/\">Customer Experience Masterclass<\/a><\/em><em> is known as the best program to prepare for your CCXP and she is the go-to person voor CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a <\/em><em><a href=\"https:\/\/www.nienkebloem.nl\/en\/cx-educatie\/cx-leadership-masterminds\/\">CX Leadership Masterminds<\/a><\/em><em> program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.<\/em><em>\u00a0<\/em><\/p>\n<p><em>With her over 20 years corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. <\/em><em><a href=\"https:\/\/www.nienkebloem.nl\/subscribe-newsletter\/\">Subscribe to her weekly CX Greetz<\/a> to stay tuned.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My summer isn\u2019t complete without having a Business Mastermind session with my business friend and Swedish speaker on AI and Upgrading Leadership, Mia Liljeberg. We usually stay close to Stockholm, I prefer somewhere near the water and work for three days on our strategic plans, content creation and of course, mixing business with pleasure. We [&hellip;]<\/p>\n","protected":false},"author":4978,"featured_media":9878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[13,117,45,62,228,270,271],"class_list":["post-9877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nl","tag-customer-experience","tag-customer-experience-management","tag-cx-blogs","tag-cx-inspiration","tag-global-cx-speaker","tag-good-cx","tag-sweden"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a simple gesture builds lasting client relationships - Nienke Bloem<\/title>\n<meta name=\"description\" content=\"My summer isn\u2019t complete without having a Business Mastermind session with my business friend and Swedish speaker on AI and Upgrading Leadership, Mia Liljeberg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nienkebloem.nl\/how-a-simple-gesture-builds-lasting-client-relationships\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a simple gesture builds lasting client relationships - 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